Night Shift Distributing began in 2016 with a fresh approach to beer distribution in MA. With four years of self-distribution roots in the brewing industry, NSD is disrupting the MA wholesaler landscape by offering beverage companies a like-minded distribution partner with a strong focus on product quality and freshness, brand control, and customer service.
We are more than just a delivery business - we are a complete sales service, marketing consultant, and distribution partner, armed with:
Our mission is to offer world class service and a world class selection of craft beverage options. We promise the following to our partners and consumers:
Our distribution roots go back to the beginnings of Night Shift Brewing in Everett, MA. From the very start, all beer was self-distributed. We'd load cases and kegs into the back of our Subaru Outback and drive it around Greater Boston, making delivery drops at our retail and restaurant partners.
Self-distribution taught us to fight for high-quality product that properly respects craft beer culture and demands freshness for consumers. We began Night Shift Distributing to offer a fresh approach to beer distribution. We fully appreciate the importance of beer quality and proper storage conditions. We understand the fear of Franchise Law. We understand the market access challenges facing many MA brands.
Through this experience, we recognized that other beverage producers were hitting up against the same challenges we were facing in the beer industry. In 2018, we welcomed the opportunity to offer spirits, wines, and non-alcoholic beverages for the state of MA.
Those familiar with the Massachusetts wholesaler scene are painfully aware of Franchise Law, Pay-to-Play, wholesaler consolidation, and other realities that frustrated beverage producers and customers alike. These obstacles create real challenges:
The current system is anti-competitive, stifles innovation in distribution, and creates a large barrier to entry for new distribution companies - we’re committed to changing that. After watching wholesalers squash every effort to reform year after year, we finally decided it's time to work within the broken system to offer ourselves and our beverage producing friends a new model.
With our unique background, we are disrupting the MA wholesaler landscape by offering beverage producers a like-minded distribution partner, one that worries about the same things that they worry about. Craft beer has a history of pushing industry boundaries - with NSD, we're looking to build on that tradition within the wholesale industry and expand it to other beverage categories.
Our priority is helping the beverage producing community succeed within this incredible MA marketplace. This is our chance to give fellow producers total brand control, superior treatment, and a distribution partner that's working to alter the direction of today's monopolistic MA wholesaler landscape. Much like craft brewers have shaken up the beer industry, let’s rise up and create something better for beverage distribution!