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About Us


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OUR MISSION    OUR STORY

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About Us


________________________

OUR MISSION    OUR STORY

About US

Night Shift Distributing began in 2016 with a fresh approach to beer distribution in MA. With four years of self-distribution roots in the brewing industry, NSD is disrupting the MA wholesaler landscape by offering beverage companies a like-minded distribution partner with a strong focus on product quality and freshness, brand control, and customer service.

We are more than just a delivery business - we are a complete sales service, marketing consultant, and distribution partner, armed with:

  • A growing fleet of refrigerated box trucks - beverages stays cold and fresh!
  • 40+ years of collective industry experience
  • State-of-the-art route accounting software 
  • Creative, proactive, collaborative marketing
  • 30,000 s/f warehouse - 15 loading bays, climate-controlled dock, 10,000 s/f cold storage, offices
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Our Mission


Our Mission


Our Mission

Our mission is to offer world class service and a world class selection of craft beverage options. We promise the following to our partners and consumers:

  • A complete cold-chain life-cycle for every bottle, can, and keg. This means beverages are stored cold and delivered cold in a refrigerated box truck. Freshness is king and cannot be overlooked.
  • No lifetime contracts - archaic franchise laws will be ignored. We’ve created a partnership contract that we'd sign ourselves.
  • An oath that NSD will not partake in pay-to-play, illicit discounting, or anything that might be termed the “gray area” of legal. World class beverages are worth every penny.
  • A commitment to quality. We have high standards for both the partner brands we choose and the beverages we load onto our trucks. We reserve the right to lab test the quality of every beverage that comes through NSD and ensure it meets our QA/QC standards.
  • The fair and equal treatment of every brand in NSD’s portfolio.

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Our Story


Our Story


ROOTS

Our distribution roots go back to the beginnings of Night Shift Brewing in Everett, MA. From the very start, all beer was self-distributed. We'd load cases and kegs into the back of our Subaru Outback and drive it around Greater Boston, making delivery drops at our retail and restaurant partners.

Self-distribution taught us to fight for high-quality product that properly respects craft beer culture and demands freshness for consumers. We began Night Shift Distributing to offer a fresh approach to beer distribution. We fully appreciate the importance of beer quality and proper storage conditions. We understand the fear of Franchise Law. We understand the market access challenges facing many MA brands. 

Through this experience, we recognized that other beverage producers were hitting up against the same challenges we were facing in the beer industry. In 2018, we welcomed the opportunity to offer spirits, wines, and non-alcoholic beverages for the state of MA.

THE PROBLEM

Those familiar with the Massachusetts wholesaler scene are painfully aware of Franchise Law, Pay-to-Play, wholesaler consolidation, and other realities that frustrated beverage producers and customers alike. These obstacles create real challenges:

  • Hiked up shelf prices
  • Good brands ignored or under-appreciated
  • Beverages baked in the back of warm delivery trucks
  • Cases shipped out of state to keep producers alive
  • Brands traded between distributors without producer approval required
  • Draft lines and shelf space bought illegally, minimizing consumer choice
  • Producers stuck-for-eternity with underperforming distributing partners due to archaic laws


The current system is anti-competitive, stifles innovation in distribution, and creates a large barrier to entry for new distribution companies - we’re committed to changing that. After watching wholesalers squash every effort to reform year after year, we finally decided it's time to work within the broken system to offer ourselves and our beverage producing friends a new model.

THE SOLUTION

With our unique background, we are disrupting the MA wholesaler landscape by offering beverage producers a like-minded distribution partner, one that worries about the same things that they worry about. Craft beer has a history of pushing industry boundaries - with NSD, we're looking to build on that tradition within the wholesale industry and expand it to other beverage categories.

Our priority is helping the beverage producing community succeed within this incredible MA marketplace. This is our chance to give fellow producers total brand control, superior treatment, and a distribution partner that's working to alter the direction of today's monopolistic MA wholesaler landscape. Much like craft brewers have shaken up the beer industry, let’s rise up and create something better for beverage distribution!